Boston’s Best Lingerie Stores

VienneMilano
3 min readJun 7, 2024

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Welcome to Boston — a city of many firsts! From revolutionizing history to shaping modern culture, Boston stands as a pioneer in various realms. But did you know that this vibrant city also holds a special connection to the world of lingerie? That’s right — Boston isn’t just famous for its clam chowder and historic landmarks; it’s also the birthplace of the first hosiery brand dedicated solely to thigh high stockings.

As we delve into Boston’s illustrious lingerie scene, we uncover a tapestry woven with elegance, innovation, and a touch of scandalous allure. Join us as we embark on a journey through the city’s intimate apparel landscape, where every boutique tells a story, and every piece of lingerie whispers tales of empowerment and self-expression.

Nestled on Newbury Street, Wacoal is a haven for those who prioritize comfort and quality. This Japanese brand is renowned for its innovative designs and focus on fit. Their knowledgeable staff undergoes rigorous training to ensure you find the perfect bra size and style for your unique body. Wacoal offers a wide range of sizes and styles, from everyday staples to supportive sports bras and luxurious sleepwear. Whether you’re petite, curvy, or somewhere in between, you’ll find comfortable and elegant pieces that flatter your figure.

What to Expect:

  • Extensive size range, including hard-to-find cup sizes.
  • Expert bra fittings with trained consultants.
  • Comfortable and supportive everyday lingerie.
  • Luxurious sleepwear collections.

Just outside the city limits in Harvard Square lies Forty Winks, a boutique dedicated to luxurious and personalized lingerie experiences. This charming store boasts a curated selection of designer brands like Cosabella, Stella McCartney, and Lascivious. Whether you’re searching for a delicate lace bralette or a show-stopping statement piece, Forty Winks offers something for every taste and desire. Beyond the beautiful lingerie, the store shines in its commitment to personalized service. Their knowledgeable staff provides expert fittings and creates a welcoming atmosphere for a truly luxurious shopping experience.

What to Expect:

  • Designer lingerie brands for a luxurious feel.
  • Personalized bra fittings for a perfect fit.
  • Knowledgeable and friendly staff.
  • Selection of sleepwear and loungewear.

Victoria’s Secret & PINK is a familiar name for many lingerie shoppers. This national chain offers a wide range of styles at affordable price points. Their collections cater to a younger demographic with trendy bralettes, panties, and sleepwear. It’s a great option for everyday essentials or finding comfortable and cute matching sets. Victoria’s Secret & PINK also offers a convenient online shopping platform and frequent sales, making it accessible for budget-conscious shoppers.

What to Expect:

  • Trendy and affordable lingerie styles.
  • Wide variety of bras, panties, sleepwear, and activewear.
  • Convenient online shopping and frequent sales.
  • Perfect for everyday essentials and gift sets.

Boston’s lingerie scene goes beyond this curated list. Here are a few additional stores worth exploring:

  • Hubba Hubba (Cambridge): This fun and funky store caters to a variety of body types and styles, offering a playful selection of lingerie and swimwear.
  • KM Hudson: This Back Bay boutique offers a curated selection of lingerie and swimwear alongside luxury clothing and accessories.

In Boston, the allure of lingerie extends far beyond mere garments; it’s a testament to empowerment, self-expression, and the celebration of one’s unique beauty. From the comfort connoisseurs at Wacoal to the luxurious offerings of Forty Winks and the everyday essentials at Victoria’s Secret & PINK, the city’s lingerie scene is a tapestry woven with elegance, innovation, and a touch of scandalous allure.

Originally published at https://viennemilano.com on June 7, 2024.

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VienneMilano

VienneMilano is a luxury hosiery brand dedicated to thigh high stockings. All of our products are made in Italy using only the most exquisite materials.