National Lingerie Day: Our Favorite Day of the Year

6 min readApr 12, 2024


Lingerie is my next love after clothing; I think it is what is worn underneath that really inspires a woman to feel beautiful in her clothes” — Alice Temperley

National Lingerie Day. So, what exactly is this tantalizing occasion? It’s not just an excuse to slip into something a little more comfortable — though that’s certainly part of it. National Lingerie Day is a celebration of confidence, empowerment, and unapologetic self-expression. It’s a day to revel in the beauty of femininity and the allure of lingerie, which we are huge fans of here at VienneMilano.

As we go through the different stages of womanhood, our lingerie — from bras to thigh highs — are there to accompany us always. As our size and taste change, so too, does it. No matter the mood, lingerie offers invaluable reassurance, holding tight and making us feel like we could conquer the world. So, what’s not to love and celebrate about it?

When Exactly is National Lingerie Day?

Every April 25th marks the observance of National Lingerie Day. This year, in 2024, it happens to fall on a Thursday, and we know that because we have it marked in all of our calendars here at VienneMilano.

Getting down to the bare (no pun intended) bones of it, national lingerie day is simply a day to pay lingerie the respect it deserves. We might take it on and off everyday without a second thought, but not on this day. For 24 hours, we’re all about lingerie and everything it’s done for us.

Also, it’s not just an excuse to slip into something a little more comfortable — though that’s certainly part of it. National Lingerie Day is a celebration of confidence, empowerment, and unapologetic self-expression. It’s a day to revel in the beauty of femininity and the allure of lingerie. What’s not to love about that?

You know that feeling when you slide into your favorite lingerie set, and suddenly, everything feels right again and you’re ready to take on the world. That’s the essence of National Lingerie Day. It’s not just about lace and satin; it’s about tapping into your inner goddess and strutting your stuff with unshakable confidence. By celebrating this day, you’re embracing your femininity and embracing yourself — flaws, curves, and all.

If you’re sold on the idea, you’re probably already brainstorming a few ways to make the most of lingerie’s very own day. It’s simple, really. Step one: Step into your most fabulous lingerie set, including bras, panties, and stockings or thigh highs. Step two: If you’re feeling up to it, share a glimpse of your lovely ensemble with the #NationalLingerieDay tag. And step three: treat yourself to some new lingerie pieces because, let’s face it, you can never have too many. Slip into something silky, don those thigh highs like a superhero cape, and let the power of fabulous lingerie give you the confidence to conquer the day. After all, who needs a red carpet when you can strut your stuff in your own private fashion show? Flaunt it, celebrate it, and feel fabulous from head to toe (especially the toe, thanks to those delightful hosiery choices)!

While they’re the staples of lingerie day, we’ve a few more great ideas to partake in:

  • Rediscover some timeless pieces in the back of your drawer.
  • Give the gift of lingerie.
  • Give yourself the gift of lingerie.
  • Check out the #NationalLingerieDay tag.
  • Treat yourself to a boudoir shoot.

and for those looking to capture these special moments professionally, find a photographer near you in the Association of International Boudoir Photographers (AIBP) directory. Get creative and celebrate lingerie however you so please. Just be sure to share your ideas with us for inspo!

Appreciate Lingerie by Getting to Know it a Little Better

  • Bras take up 56% of the lingerie market, followed by briefs at 29%.
  • “Lingerie” is a French word, meaning “underwear.” It was named as such to sound more sexy and sophisticated.
  • Lingerie as a word was first used to refer to underwear and bras in 1922.
  • The lingerie market, which was worth USD 85.96 billion in 2021, is set to expand from USD 88.32 billion in 2022 to USD 141.81 billion by 2030, exhibiting a Compound Annual Growth Rate (CAGR) of 5.7% during the forecast period from 2023 to 2030.

The Importance of High-Quality Lingerie

Lingerie is one of the most important pieces of your wardrobe. You can have a wardrobe malfunction if you dont choose the right thing to wear underneath! So, now we’ve covered the main facts, it’s time to get down to stitch level, and get to know how why high-quality lingerie is so important.

Sharpening your Good Lingerie Cravings

Investing in high-quality lingerie isn’t just about looking good; it’s about feeling confident and empowered from the inside out. Here’s why it’s crucial.

  1. Boost Your Confidence: Luxurious lingerie elevates your confidence, making you feel unstoppable in any situation.
  2. Comfort Matters: Premium materials ensure maximum comfort, allowing you to move freely and effortlessly throughout your day.
  3. Longevity: Quality lingerie lasts longer, providing ongoing support and comfort, saving you money in the long run.
  4. Enhanced Fit: Well-crafted lingerie contours to your body, accentuating your natural curves and enhancing your silhouette. This rings especially true for thigh high’s ability to sculpt the legs.
  5. Self-Care Ritual: Treating yourself to high-quality lingerie is a form of self-care, reminding you to prioritize your own happiness and well-being.
  6. Own Your Sensuality: Embrace your sensuality with confidence and grace, knowing that you deserve the best in every aspect of your life.

Introducing VienneMilano’s Lingerie Collection

If the above sounds like a good plan to you, we’ve got just what you need here at VienneMilano. From thigh high stockings to sultry garter belts, our collection of lingerie has everything you need to unleash your inner vixen. With an emphasis on quality and craftsmanship, each piece is designed to make you look and feel like the goddess you are.

As a special treat for our readers, we’re offering an exclusive 15% discount on all VienneMilano lingerie with the code BLOGPOST. Treat yourself; you know you’re worth it, and it’s in the name of very special day, after all.

Wrapping it up

Much more than just a day on a calendar, National Lingerie Day is a celebration of confidence, empowerment, and the beauty of femininity. It’s a reminder to indulge in self-expression, embrace our sensuality, and revel in the absolutely irresistible allure of lingerie, which we’re huge fans of here at VienneMilano. It also happens to vibe with our lingerie box that isn’t just any ordinary packaging; it’s a delightful presentation for our exquisite hosiery and lingerie, making every purchase feel like a luxurious experience. But it doesn’t stop there; our gift box doubles up as a convenient storage solution, ensuring that your treasured items remain organized and protected. So, whether you’re treating yourself or surprising a loved one, our gift box adds that extra touch of elegance and practicality to make every moment memorable.

As we honor this occasion, let’s not only slip into our favorite sets but also take a moment to appreciate the journey lingerie has taken us on — from boosting our confidence to reminding us of our worth. So, whether you’re treating yourself to something new or rediscovering timeless pieces, remember to embrace your inner goddess and celebrate the magic of lingerie. After all, confidence starts from within, and there’s nothing quite like the feeling of slipping into luxurious lingerie and knowing you’re ready to conquer the world.

Originally published at on April 12, 2024.




VienneMilano is a luxury hosiery brand dedicated to thigh high stockings. All of our products are made in Italy using only the most exquisite materials.